6 ways you can create the next big mobile application

6 ways you can create the next big mobile application
Behlul M
July 18, 2017

The mobile app economy is flourishing with an estimated annual revenue of $26 billion with millions of apps across stores. As the number of apps increase, the most important question is how many are getting noticed and making any profits? We reached peak apps a couple years ago. There have been several reports and studies proving that the average users frequently open less than 5 apps.

Regardless of their frequently opened apps, users will still have several apps installed on their phones. According to a survey by a well-known research company, it was found that one in three downloaded apps is never used and eventually deleted.

Regardless of app store saturation, there are still new apps that pop up out of nowhere and get ridiculously popular, even if its for a short period of time. So how does one create an app that ranks among the top 10 apps that almost all users use? Our astute mobile app development team has come up with some suggestions:

1. Solve problems

Every successful product solves a problem that a significant number of people experience. We know that vitamins have a very positive impact when you take them regularly. In the event you miss a dose, there isn’t any harm done. Nevertheless, if you’ve got a severe headache, an off-the-shelf painkiller turns into a must-have product. Your app needs to be the painkiller smartphone users need.
There are two approaches to looking at issues that can be solved. You could solve either the underlying problems (think the Flashlight app) or ones that enhances everyday life (think Solar app or a disaster notification app). Each of these approaches works as long as it satisfies the needs of consumers.

2. Devise a strategy for mobile application

The biggest problem faced by many app development companies in Dubai, is that their customers don’t really know what they want or how to communicate what they want. Before releasing an Android app in Dubai, you must have concrete plans and also a defined goal of the application. You must decide on metrics to measure its success and the way it will assist your end-users.

Experts suggest that companies should prepare a comprehensive roadmap of actions, their appropriate period of occurrence as well as the cost for every stage. According to Forrester’s survey, on average the mobile application design and development (iOS + Android) costs vary from $30,000 to $40,000; so, the money ought to be carefully expended.

Also, let there be extensions into the timeline of the plan. Do your market research and understand your audience, because ultimately, they are your prospective customers. Define what you want, collect positive and negative feedback and understand what your aim is from a mobile application development.

3. Make it intuitive

Are you making life simpler for your users? Is your mobile application in Dubai intuitive? Can people discover how to use your app within the shortest possible time without any guidance?
You need to offer users an amazing experience. Take, for example, a security app, that entered the hugely competitive market of to-do list apps. Coupling an incredible concept with fantastic usability is what made it a big hit in the app store.

A good consumer experience also means ensuring your app is totally free of bugs and crashes. According to a study by Compuware, only 18 percent of users will attempt using a failing app more than twice.

4. Start marketing upfront

Don’t make the usual mistake of beginning your marketing plan as soon as your app is developed. Many popular mobile apps are promoted way before they get to the app market. Marketing doesn’t necessarily mean spending copious amounts of cash. There are several inexpensive and free ways to market your app such as a unique social media presence, word-of-mouth and PR.

Let’s discuss more on the weather app. This weather app began to get tech blog attention based on several demos, trailers and videos and even before it got to the market. Within ten days of its launch, 400,000 downloads.

5. Be strategic about distribution

With various distribution outlets accessible for apps, you will need to choose a mixture of those that consist majorly of your target customers.

Being featured in Apple’s What’s Hot, New & Noteworthy, Top 30 or 100 apps lists, for example, is often a strategy which will get your app noticed. One way to get Apple to notice you is to generate press coverage around the launch of your app. Apple always takes note of positive coverage in the media, that could get you an admission to the New & Noteworthy list.

How you make your app accessible regarding pricing is also a big driver. Offering a free basic app to hook a user and then selling premium content has become a popular method to increase traction. It’s called the “Freemium” model.

Make sure your app is noticed and well-liked by customers. Most failures happen when one of these brilliant key components is ignored or worse, misused.

6. Keep testing and get all the feedback you can

Testing and feedback are two of the most important aspects of mobile application development, since developers and designers may not be the actual product users. At every stage of development and post development (updated), a team user-testing team needs to be employed. These can be family and friends that fit the prospective user demographic. People that are completely disconnected from the app development are the best testers as they experience it with a fresh pair of eyes and mindset, often noticing bugs a developer may not easily see.

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