7 ways to increase your Instagram followers
With a number of social media platforms available, Instagram is inevitably one of the best ways to generate leads for business of all sizes, having over 700 million active monthly users. These followers are worth pursuing, given that a large proportion (over 80%) of Instagram users follow and engage with brands on the platform.
If you’re not actively seeking ways to increase your followers, you’re automatically losing out on the potential to generate interest, leads and conversions. Although you can find various services and apps to artificially increase your followers, what you really want is to organically grow your audience so you can attract the right audience, encourage an on-going connection and loyalty to your brand and maximise your social efforts.
There’s no one-size-fits-all approach to increasing your followers, but here are some of the best and most effective ways to potentially get more followers on Instagram:
1) Set a clear Instagram strategy
A clear strategy will determine your current goals and what you want to achieve so you can target and attract the right followers. Analyze and monitor what your competitors are doing on Instagram to get a better understanding of the type of content other brands in the industry post that your customers like, the frequency at which they post, how they engage with your potential audience and the key industry hashtags that you can use. This will reinforce your content creation and targeting efforts.
2) Focus on consistency and timing of posts
The frequency of posting content can vary from industry to industry and depends largely on your audience. However, by posting consistently and frequently, your followers can grow as much as four times compared to posting only once a week. Your followers want to see your content – after all, that’s why they follow you. Posting at the right time is also important, so understand your audience to determine the best times to post in order to maximise reach.
3) Use appealing captions
Although at first glance Instagram is considered to be a very visual platform, the captions you choose can play a large role in the level of engagement from your audience and can therefore help increase your followers. Making your captions short and to the point, using relevant words, using emojis and asking questions are some of the best ways to appeal to and engage with your audience.
4) Run contests
Occasionally running contests and giveaways on your Instagram can not only create brand awareness and drive traffic to your page, but also generate sales. Ask your audience to tag their friends on the post, repost your products/profile, comment on your pictures or use a specific brand-related hashtag.
5) Use Instagram stories and live videos
One way to drive traffic, maximise your reach – and get more followers – is to share live content. Instagram stories allow your viewers to be highly engaged and increase the likelihood of viewing your other content on your feed, whereas live videos are a perfect way to get your audience involved and build that personal connection by providing them with a coverage of live events, promotions and conferences.
6) Consider Instagram advertising
Instagram sponsored ads offer one of the best and most cost-effective ways to reach out to a large potential follower base by promoting your content on their Instagram feeds. With very granular targeting options, any business can reach out to their core target audience and build a quality base of followers, drive leads and even conversions.
7) Make use of Instagram Insights
One of the best ways to improve your content strategy is to learn from your Instagram Insights. This is a free-of-cost way of understanding the characteristics and preferences of your followers including key demographics information, the type of posts they like on your feed, as well as the time they are most active on Instagram. This information is useful in feeding into your Instagram strategy to maximise your social efforts.Tags: social media advertising agency, Social Media Marketing