How important Social Media Marketing is to SEO

How important Social Media Marketing is to SEO
Behlul M
July 13, 2017

How important Social Media Marketing is to SEO

Social media and SEO go hand-in-hand these days. Sharing your content and website on social media is something Google’s crawlers actively look out for. Social media marketing is a powerful tool for any and all kinds of businesses. Especially for your website’s SEO.

Below you’ll fine a Quick Guide on how SEO works and the role social media plays, something any good social media marketing agency in Dubai would confirm.

Search Engine Optimisation is basically a comprehensive approach to optimising a website and guaranteeing prospective customers will find your website while searching for related products and services. Once they’ve found your website, you need to ensure they have a “good” user experience, where the term “good” is defined as an easy-to-use site that’s clean and responsive. You also need to ensure you have a good base of relevant content that’s continuously updated and pushed out to relevant channels. i.e. Social Media.

Link building is the next essential part of optimising your website. Link building means efficiently diverting traffic within your website from one page to another as well as driving traffic to your website through external sources like Social Media. Links are very necessary for earning a higher rank and building domain authority within Google.

Social Media can help your content reach the right audience. The ideal scenario of course for every brand is creating a post that goes viral. A viral post drives crazy traffic to your brand pages and eventually your website and that kind of traffic is exactly what Google wants.

When you share a link to your website, Google doesn’t immediately catch that. The crawlers will only begin catching the page (sooner rather than later) once it starts getting some traffic.

Creating content for your website is as important as creating content for your active social channels. One feeds the other. Content is king because people love consuming it and Google knows this. That’s why it’s so important to constantly create something new and interesting for your audience.

Great content will increase traffic to your channels, website and also your engagement and shares. Shares are obviously the holy grail for marketers and that’s what you need to aspire to for the best SEO results.

All aspects of digital marketing have begun to coexist and co-depend on each other. That’s why it’s crucial to find yourself a competent digital marketing agency.

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