How to get Business Leads at an Affordable Cost

Lead Generation
How to get Business Leads at an Affordable Cost
Behlul M
October 5, 2018

How to generate effective leads keeps marketers and business development teams up at night. There’s a million ways to market to your audience but knowing the right tactics that will prove to be cheap while gaining maximum return is the Holy Grail. This article will discuss some proven practices of digital marketing in UAE.

Search Engine Optimization

Search Engine Optimization (SEO) is an online marketing tool which is widely used for ranking a website at the top of the search result on the most preferred search engines like Google and Bing. This practice helps drive organic traffic to the website that can be a cheaper acquisition cost over time compared to Search Ads. In Dubai and across the UAE certain high-ranking keywords are extremely competitive and expensive to advertise on. A well-placed SEO strategy in the long term can save money and increase conversions.

Search Engine Marketing

Search Engine Marketing or SEM is the paid method of driving traffic to your website through search engines. The most popular is Google’s Search Ads that you can easily see when you search for something. Google’s first 4 results on the top are always ads, followed by organic (SEO-driven) results below it. Google has also added 4 Ads at the bottom of its search pages.

SMS and Email Marketing

SMS and Email Marketing are popular tools used in the UAE. ROI on SMS marketing is a little hard to measure unless you include a URL or some other tracking method. Email marketing has the best ROI however thanks to granular tracking and reporting available depending on the tools you use. Using a quality database guarantees low onboarding costs and higher conversions. Always be sure to collect data whenever possible, nurture it and don’t spam it. Being marked as spam can be highly detrimental to your marketing efforts.

Content and Social Media Marketing

Content is king and content marketing can decide the tides for an online business’ success. Digital marketing and social media agency Dubai primarily focuses on content marketing thanks to the heavy penetration social media and technology has within its population. Knowing your audience and knowing how to speak to them will help your business gain great grounds with your sales and marketing funnel constantly churning.

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