Social media agency dubai
How a Social Media Agency Can Win You Business?
Behlul M
October 23, 2018

Our social media agency in Dubai specializes in creating cost-effective and objective-driven strategies that help businesses of all sizes and industries reach quality audiences. A social media company acts as an extended marketing arm for any business.

We deliver excellent services of high standards using popular social networks to help your business and following grow! Here’s a few reasons why hiring a social media agency can help your brand move forward.

Wide range of expertise

We ensure we are well versed in all online marketing techniques while keeping up with all the latest trends. This helps us craft very specific, tailor-made solutions to meet your audience and objectives. A very granular focus needs to be given on each brand’s strategy to ensure we’re talking to the right audiences at the right place and the right time.

Increase brand awareness

Social media provides a great way to market your brand without costing a lot. It is the most cost-effective method to increase the visibility of your brand. A social media agency will begin by inviting clients and business partners to “like” and “share” your page available on social websites. This way your company will be able to interact with a larger group and can be vocal about the things that you offer and what your mission statement is.

Getting more inbound traffic

After you have worked with a couple of clients, you might think about expanding your business to other regions. This is only possible if you market your brand well. To be able to effectively enter new markets, it’s very important to work with an agency that has the capability and experience working in those markets.

Social media is a melting plot of people in different areas with varying backgrounds and behaviors. People with all sorts of needs use the web. This is why every social media profile that you link with your marketing mix will open doors to gaining more traffic, enveloping a different group of people.

Improving search engine ranking

A good social media agency is well aware of the benefits that lay within search engine optimization. They know that in order send traffic to your website, the company needs to improve their search engine rankings. According to Social Media Examiners, 58% of marketers who actively used social media for one or two years gained better search engine rankings.

The best, and sometimes only way to find information today is by Googling it. Rarely do you need to go to its second page, which should highlight how important it is to rank on its first. If your company’s website isn’t on the first page, you’re ignoring a key piece of online marketing.

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Lead Generation
How to get Business Leads at an Affordable Cost
Behlul M
October 5, 2018

How to generate effective leads keeps marketers and business development teams up at night. There’s a million ways to market to your audience but knowing the right tactics that will prove to be cheap while gaining maximum return is the Holy Grail. This article will discuss some proven practices of digital marketing in UAE.

Search Engine Optimization

Search Engine Optimization (SEO) is an online marketing tool which is widely used for ranking a website at the top of the search result on the most preferred search engines like Google and Bing. This practice helps drive organic traffic to the website that can be a cheaper acquisition cost over time compared to Search Ads. In Dubai and across the UAE certain high-ranking keywords are extremely competitive and expensive to advertise on. A well-placed SEO strategy in the long term can save money and increase conversions.

Search Engine Marketing

Search Engine Marketing or SEM is the paid method of driving traffic to your website through search engines. The most popular is Google’s Search Ads that you can easily see when you search for something. Google’s first 4 results on the top are always ads, followed by organic (SEO-driven) results below it. Google has also added 4 Ads at the bottom of its search pages.

SMS and Email Marketing

SMS and Email Marketing are popular tools used in the UAE. ROI on SMS marketing is a little hard to measure unless you include a URL or some other tracking method. Email marketing has the best ROI however thanks to granular tracking and reporting available depending on the tools you use. Using a quality database guarantees low onboarding costs and higher conversions. Always be sure to collect data whenever possible, nurture it and don’t spam it. Being marked as spam can be highly detrimental to your marketing efforts.

Content and Social Media Marketing

Content is king and content marketing can decide the tides for an online business’ success. Digital marketing and social media agency Dubai primarily focuses on content marketing thanks to the heavy penetration social media and technology has within its population. Knowing your audience and knowing how to speak to them will help your business gain great grounds with your sales and marketing funnel constantly churning.

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Video Production company Dubai
6 Tips to Find the Most Effective Video Production Services
Behlul M
September 24, 2018

Having a competent digital marketing strategy can do your company wonders. To deliver your company’s message across the globe it is important to find the best video production services.

In a time where we are enveloped in the digital world, the most effective way of communication is through video. Video production services are a required part of any content marketing strategy. They assist companies and brands to stand out and talk to the world. Be sure to always keep your communication relevant, interesting and captivating. Here are 6 amazing tips to help you search for the best video production company in Dubai.

1. Set your own rules

Just because the use of videos as a medium is new for a company, doesn’t mean it is hard to decide what to look for in a video production service. It is important that companies do their homework and list down their objectives. Having a clear outlook on your objective will help both parties be fully aware. Any service provider will tell you that they are fit for the job, it is up to you to decide whether they are or not.

2. Make sure the demo doesn’t fool you

It is possible that the production company has a lot of experience, but they might not have little or no experience in your exact need. Be sure your brief is clear so you only shortlist companies that are relevant to your need.

Be sure to have an in-depth discussion and understand their process to ensure it aligns with your processes and objectives.

3. Location and Facilities

Remember to ask where they are located before you hire them. The website and show reel may be great but it’s important to understand the team behind the company and all the resources available.

4. Take a look at their latest work

It is important to review their latest work. This is because they might not have the staff available at that instant that did their best work. You need to make sure the examples you check out are fairly recent. Take a look at the company’s recent work on their YouTube pages to get an idea of how recent their works are.

5. Know that the payment and quality of work is connected 

You get what you pay for. This goes without saying. If you have a small budget, you must know its time to replace it with something better since digital marketing plays a major role in the success of the brand.

By paying a low budget company, you might be saving money however you could lose out on quality. Video production services in Dubai have various rate cards depending on the size of their teams and the work they do. Be sure to canvas prospects from various price points to find the best fit.

6. Relevant experience

Hire a good production company that is able to deliver a variety of work. Once you start working with a provider you want to make sure you don’t have to look for someone else in the future. As with all content creation, briefs can evolve and a production company that has the ability to evolve with your needs will the be the right partner.

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